This article is the beginning of our Elastic Stack article series, that explains the Elastic Stack for Beginners and curious people. I use football data as the basis for our demonstrations and examples for three reasons. The first reason is that the football (soccer) season starts again this weekend. I live in the city of the current Swiss Football champion (Bsc Young Boys). I want them to succeed again this season. The final reason is my little nephew. On my summer vacation visit, my nephew asked me what I do for a living in Switzerland: Software Engineering and Architecture for Distributed Computing. That was too abstract or vague for him. Kids are naturally curious. He is a smart kid, so he rephrases the question of what kind of products or tools I use for work. It came down to the Elastic Stack.